The most frequently used two Incoterms, FOB and CIF, are restricted to be used in sea shipment only. They are so popular that, their usage most probably surpass remaining 9 Incoterms' usage.
But, the main question remains: Which one is better when importing goods into one country? FOB or CIF.
On this article, I will try to explain whether FOB or CIF is a better option for importers.
